Your Beauty + Wellness Brand Stylist
I’m Tawny Doan—a brand strategist, marketing consultant, and creative builder in the beauty and wellness industry. With a deep passion for high-performing branding, I help businesses craft elevated identities, create strategic marketing plans, and connect with their ideal clients.
Building Iconic Brands & Mom-ing Like a Boss
I wear many hats—mom, wife, entrepreneur, and brand strategist. My expertise lies in building beauty and wellness brands that not only look good but convert. With a background in marketing, product development, and brand positioning, I help businesses scale strategically while maintaining authenticity.
Beyond consulting, I’m also the founder of Heck Yes Apparel, a collection of organic cotton essentials designed for busy moms who want effortless, put-together style.
I believe that great branding and marketing come from a mix of strategy, storytelling, and a deep understanding of what consumers actually want.
Work with Tawny
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Branding + Marketing Strategy
Your brand isn’t just a logo and a pretty color palette—it’s the whole vibe. I help beauty and wellness businesses nail their brand identity, messaging, and marketing strategy so they actually connect with the right people (aka, the ones who will buy from you). Whether you're launching something new or refreshing your brand, I’ll make sure you’re positioned to stand out, stay relevant, and bring in real results—without wasting time on stuff that doesn’t move the needle.
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Product Development + Packaging
Great products don’t just happen. They take smart strategy, the right positioning, and packaging that makes people need to have it. I help beauty and skincare brands bring products to life—from concept to formulation to packaging design that looks amazing on a shelf (or in a bathroom #shelfie). If you want products that sell, I’ll help you make sure they’re worth picking up and keeping in the routine.
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Social Media + Content Strategy
Social media isn’t just about posting cute product shots and hoping for the best. You need a plan that actually gets engagement and turns followers into customers. I help beauty and wellness brands create content strategies that feel natural, look effortless, and actually work. Whether you need a solid Instagram game, TikTok ideas that don’t feel forced, or an email marketing plan that doesn’t get ignored, I’ll help you create content that speaks to your people and keeps them coming back.
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Heck Yes Apparel
Being a mom is a full-time job, but looking put-together shouldn’t be. I created Heck Yes Apparel for moms who want effortless, elevated basics that feel as good as they look. Our organic cotton tees, hats, and crewnecks are made for busy days, messy moments, and everything in between—because comfort and style should go hand in hand. No overthinking, just easy, everyday pieces that make you feel like you’ve got this. Because, honestly? You do.
